CitizenM Tower of London is strategically located at the heart of one of London’s most historic and vibrant areas. Nestled adjacent to the iconic Tower of London and a mere stone’s throw from the majestic Tower Bridge, the hotel offers unparalleled access to some of the city’s most renowned landmarks. This prime location not only provides guests with picturesque views but also an immediate sense of immersion in the rich tapestry of London’s history.
The CitizenM brand is synonymous with modernity, efficiency, and a unique hospitality experience. It caters primarily to the needs of the contemporary traveler who values style, technology, and convenience. The brand’s signature aesthetic—sleek, functional, and chic—ensures that every stay is both comfortable and memorable. CitizenM hotels are designed to appeal to the urban explorer, the business traveler, and the culturally curious, making it an ideal choice for a diverse clientele.
Upon arrival at CitizenM Tower of London, guests are greeted by a strikingly modern facade that contrasts beautifully with the historic surroundings. The lobby, designed as a vibrant and welcoming living room, immediately sets the tone for the stay. The use of bold colors, contemporary art, and modular furniture creates an inviting atmosphere that is both relaxing and stimulating. The check-in process is streamlined and efficient, facilitated by self-service kiosks that emphasize the brand’s commitment to technological innovation.
From the outset, it is clear that CitizenM Tower of London aims to provide more than just a place to sleep; it offers a dynamic and enriching experience. Whether visitors are in London for business or leisure, the hotel’s proximity to major attractions, coupled with its modern amenities and thoughtful design, ensures that every stay is both convenient and enjoyable.
Booking and Check-In Experience
The booking process at CitizenM Tower of London was notably streamlined and user-friendly. Their website is designed with a modern interface that allows for quick navigation. Potential guests can easily find available rooms, view detailed descriptions, and see images of the accommodations. The entire booking process, from selecting dates to confirming the reservation, is intuitive and can be completed within a few minutes. Furthermore, the hotel’s app offers additional convenience, enabling guests to manage their reservations and access various features right from their smartphones.
Upon arrival, the check-in experience at CitizenM Tower of London stands out due to its innovative self-service kiosks. These kiosks are strategically placed in the lobby, allowing guests to bypass traditional front desk queues. The self-service system is straightforward: guests simply enter their booking details, verify their identities, and receive their room keys within moments. This technology-focused approach not only speeds up the check-in process but also minimizes face-to-face contact, which is a significant advantage in today’s health-conscious environment.
Despite the emphasis on technology, the presence and assistance of staff members are not overlooked. From the moment we stepped into the hotel, the staff were welcoming and ready to assist with any inquiries. Their friendly demeanor and prompt responses to questions about the hotel’s amenities and nearby attractions contributed positively to our first impression. The balance between efficient self-service options and accessible human support exemplifies CitizenM’s commitment to providing a seamless and pleasant guest experience.
Room Design and Comfort
The rooms at CitizenM Tower of London epitomize modernity and efficiency, offering a seamless blend of aesthetic appeal and practical functionality. Upon entering, guests are greeted with a sleek, contemporary design that maximizes the use of space. Every element within the room is meticulously curated to ensure a comfortable and convenient stay. The minimalistic decor, characterized by clean lines and a neutral color palette, creates an atmosphere of tranquility and sophistication.
One of the standout features of the CitizenM rooms is the MoodPad, a tablet that allows guests to control various room settings. This high-tech device enables the adjustment of lighting, temperature, and even the color of the room’s ambient lighting to suit personal preferences. The MoodPad also provides access to an extensive library of movies and TV shows, ensuring that entertainment is just a tap away.
The bed, a central element of any hotel room, is designed with comfort in mind. CitizenM’s XL king-sized bed, adorned with luxurious linens and pillows, promises a restful night’s sleep. The mattress strikes a perfect balance between firmness and softness, catering to a wide range of sleeping preferences. Flanking the bed are built-in storage units and USB charging ports, adding to the room’s practicality.
The bathroom amenities further enhance the guest experience. The walk-in rain shower is a highlight, offering a spa-like experience with its powerful water pressure and spacious design. High-quality toiletries and plush towels ensure that every guest feels pampered. Thoughtful touches, such as a well-lit vanity mirror and ample counter space, add to the bathroom’s convenience.
Amenities and Public Spaces
CitizenM Tower of London excels in providing an array of amenities designed to enhance the guest experience. The hotel’s living room-style lobby is a prime example of its commitment to creating welcoming and functional spaces. Adorned with contemporary furniture and vibrant artwork, the lobby offers an inviting ambiance where guests can relax, work, or socialize. The layout is thoughtfully designed to promote interaction, with cozy seating arrangements that cater to both solo travelers and groups.
The rooftop bar is another standout feature of the hotel. Offering panoramic views of the Tower of London and the surrounding cityscape, it serves as a perfect spot for guests to unwind and take in the scenery. The bar’s sophisticated design, coupled with a diverse menu of cocktails and light snacks, makes it an appealing destination for both guests and locals. The combination of stunning vistas and a chic atmosphere creates a memorable experience, whether you’re visiting for a casual drink or celebrating a special occasion.
For those seeking convenience and flexibility, the 24/7 canteenM is a noteworthy amenity. This self-service cafeteria offers a variety of fresh, high-quality food and beverages around the clock. From hot meals to grab-and-go snacks, canteenM ensures that guests have access to nourishment at any time of day. The modern, clean design of the space aligns with the overall aesthetic of the hotel, providing a pleasant environment for dining.
Each of these public spaces is meticulously designed to cater to the diverse needs of the hotel’s guests. Whether you’re looking to relax in a communal setting, enjoy a drink with a view, or grab a quick bite, CitizenM Tower of London’s amenities and public spaces are crafted to enhance your stay. The thoughtful integration of design and functionality across these areas underscores the hotel’s commitment to providing a superior guest experience.
Dining Options and Experience
CitizenM Tower of London offers a distinctive dining experience through its in-house restaurant, canteenM. This vibrant dining spot serves as a hub for guests seeking a variety of food and beverages in a relaxed, modern environment. The menu at canteenM is diverse, catering to different tastes and dietary preferences, which ensures that each guest can find something to suit their palate.
The food quality at canteenM is commendable, with fresh ingredients and well-prepared dishes. Breakfast options range from classic pastries and fresh fruit to more substantial offerings like scrambled eggs and bacon. For lunch and dinner, guests can enjoy a selection of sandwiches, salads, and hot meals, including some standout items like the gourmet burgers and flavorful chicken curry. Vegetarian and vegan options are also available, ensuring inclusivity for all dietary needs.
In terms of beverages, canteenM excels with a variety of options including freshly brewed coffee, an assortment of teas, and a well-stocked bar featuring craft beers, wines, and signature cocktails. The baristas are skilled, ensuring that each coffee or cocktail is prepared to perfection, enhancing the overall dining experience.
Pricing at canteenM is reasonable, especially considering the quality of the food and the convenience of on-site dining. Guests appreciate the value for money, particularly given the central location of the hotel. Moreover, the convenience of having dining available at all hours is a significant advantage for those with busy schedules or late-night cravings. Whether you need a quick breakfast before heading out for the day or a late-night snack after exploring the city, canteenM is always ready to accommodate.
Service and Staff Interaction
During our stay at the CitizenM Tower of London, the level of service provided by the hotel staff left a lasting impression. From the moment we arrived, the efficiency and friendliness of the team were evident. Check-in was streamlined and hassle-free, facilitated by self-service kiosks that were both intuitive and quick. However, staff members were readily available to assist and guide us through the process, ensuring a smooth start to our stay.
The staff’s helpfulness extended beyond the check-in process. Throughout our stay, they were consistently approachable and eager to assist with any inquiries or requests. Whether it was providing directions to local attractions, recommending nearby restaurants, or arranging transportation, the staff’s local knowledge and willingness to help were commendable. Their proactive approach made navigating the city more manageable and enjoyable.
One standout instance of exceptional service occurred when we needed assistance with a last-minute booking for a popular local tour. The concierge went above and beyond, not only securing a spot for us but also offering valuable tips to enhance our experience. This level of personalized service significantly contributed to the overall positive experience at the hotel.
The hotel also offers unique services that cater to modern travelers. The availability of 24/7 canteenM, which offers a variety of snacks, meals, and beverages, is particularly convenient for guests with unpredictable schedules. Additionally, the presence of an iPad in each room, allowing for easy control of room features such as lighting, temperature, and entertainment, reflects the hotel’s commitment to providing a seamless and comfortable stay.
Overall, the service and staff interaction at CitizenM Tower of London were exemplary. The combination of efficient self-service options and attentive, knowledgeable staff ensured that our needs were met promptly and effectively, enhancing the overall quality of our stay.
Value for Money
When evaluating the value for money at CitizenM Tower of London, it is crucial to consider various factors such as location, comfort, service, and additional perks. Situated in a prime location, the hotel offers unparalleled views of the Tower of London and the River Thames, which alone adds significant value. Its proximity to key attractions and public transportation hubs makes it incredibly convenient for both tourists and business travelers.
In terms of comfort, the rooms at CitizenM Tower of London are designed with a modern, minimalist aesthetic that prioritizes functionality and relaxation. Each room is equipped with high-tech amenities like a MoodPad tablet to control lighting, temperature, and entertainment, as well as super-fast Wi-Fi, which is a substantial perk for tech-savvy guests. The hotel’s common areas, including the vibrant living room and rooftop bar, provide additional spaces for relaxation and socializing.
Service at CitizenM is another area where the hotel excels. The self-check-in kiosks streamline the arrival process, allowing guests to avoid long queues. Additionally, the staff, known as ‘Ambassadors,’ are always on hand to assist with any needs, offering a level of personalized service that enhances the overall experience.
When comparing CitizenM Tower of London to other hotels in the area, such as The Tower Hotel and DoubleTree by Hilton, CitizenM stands out for its unique blend of modern amenities and competitive pricing. While some may argue that the room sizes are smaller, the efficient use of space and smart technology more than compensate for this. Furthermore, the absence of hidden costs such as Wi-Fi fees or exorbitant minibar charges adds to the hotel’s appeal.
Overall, the price for a stay at CitizenM Tower of London is justified by the exceptional location, contemporary comfort, high-quality service, and numerous additional perks. For those seeking a modern, convenient, and reasonably priced accommodation in the heart of London, CitizenM offers excellent value for money.
Final Thoughts and Recommendation
Our stay at the CitizenM Tower of London was a testament to the modern hotel experience, blending convenience with cutting-edge technology. The hotel’s strategic location, steps away from the Tower of London and Tower Hill Underground station, makes it an ideal choice for both tourists and business travelers. The compact yet highly functional rooms are designed with the tech-savvy guest in mind, featuring mood lighting, smart TVs, and a tablet that controls everything from the curtains to the room temperature.
One of the standout features of CitizenM Tower of London is its emphasis on communal spaces. The lobby, which doubles as a vibrant living room and workspace, offers a relaxed atmosphere perfect for casual meetings or unwinding after a day of sightseeing. The 24/7 canteenM provides a range of food and drink options, ensuring that guests are catered to at any hour. The rooftop bar, with its stunning views of the London skyline, is another highlight, offering a serene escape from the bustling city below.
While the hotel excels in many areas, there are a few points to consider. The room size, though efficiently designed, may feel a bit restrictive for guests accustomed to more spacious accommodations. Additionally, the automated check-in and check-out processes, while convenient for some, might feel impersonal to those who prefer a more traditional hotel experience.
Overall, CitizenM Tower of London is a fantastic choice for those who value modern amenities and convenience. Business travelers will appreciate the hotel’s proximity to key financial districts, while tourists will benefit from its central location and easy access to major attractions. Tech enthusiasts will particularly enjoy the innovative room features and seamless integration of technology. For those seeking a contemporary stay in the heart of London, CitizenM Tower of London offers an experience that combines comfort, efficiency, and style.
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This is our review of the citizenM hotel at the Tower of London.
For those who haven’t heard of the citizenM hotel brand, they are ‘affordable luxury hotels’ that hail from the Netherlands. The first citizenM opened at Amsterdam Schipol Airport in 2008 and have expanded globally since then. There are currently 21 hotels.
Whilst citizenM isn’t linked to any global chain and does not have any airline partnerships, it does seem to resonate with some HfP readers. Whenever we write about sale deals they prove popular and we covered citizenM New York in our ‘My Favourite Hotels’ series last year.
We thought it was about time we took a look at citizenM for ourselves. The Tower of London site offered us a room for the night to try it out.
citizenM is probably also what inspired Marriott to launch the trendy-but-budget Moxy brand in 2013. Both brands feature compact rooms but with large, trendy public spaces where you can relax or work. Neither Rob nor myself had ever stayed at one, so I was intrigued to see what it would be like.
Location
CitizenM now has three hotels in London – Bankside, Shoreditch and Tower of London. The Tower hotel is the only hotel purpose-built for citizenM and is therefore the ‘purest’ vision in terms of what a citizenM hotel should be. It opened in 2016.
The location of the hotel is fantastic. It is right above one of the exits for Tower Hill tube station – you literally just walk a couple of paces around the exit and there it is. It is opposite Four Seasons Trinity Square, which is around five times the price.
As you enter you are welcomed with a number of loosely separated ‘rooms’ in the lobby, all richly decorated with antiques and memorabilia – a lot of it London-red themed.
There is also a publicly accessible coffee shop called coffeeM, although this wasn’t running whilst I was there pre-19th July.
In the centre of the lobby you’ll find the check-in zone:
Part of citizenM’s unique selling point is its self-check-in kiosks, which are situated on several round desks. You either scan your QR code your enter your booking reference before creating your own keycard:
There are always one or two members of staff around to help if you encounter a problem. I wasn’t able to check in via the desks (probably because this was a complimentary booking) and was assisted immediately by the staff.
Next to the kiosks you’ll also find a little citizenM shop selling a variety of citizenM memorabia such as hotel-inspired enamel pins or some of the decor featured in rooms:
Behind the kiosks you’ll also find the 24/7 canteenM restaurant/cafe/bar (this is also where breakfast is served) as well as a little mini-market and lots of space designed for hot desking:
Rooms at the citizenM Tower of London
citizenM Tower of London has 370 rooms. They are all exactly the same, including the 14 square metre footprint. The only difference is what floor you are on and what view you get.
I was given one of the better rooms on a high floor with views of the Tower of London. I’m not sure how many rooms get this view – the vast majority will have views in other directions or towards the internal courtyard.
Finding my room in the first place was a little difficult as I found the signage for the room numbers a little sparse!
This is what you see when you first enter:
Immediately to your left is an open wardrobe with safe and (Rob will be very pleased!) stealable hangars:
This is followed by a cubicle with toilet and shower wet room (although you do get a curtain and a ledge on the floor):
The wall to the shower is frosted glass, which means that it glows when the light is on (more on that later) and creates a lovely atmosphere. Annoyingly I didn’t get a photo of the outside.
Toiletries are citizenM branded, and instead of providing shower gel, shampoo conditioner you instead get two all-in-one products: one for the morning and one for the evening. I really enjoyed the morning one in particular:
Back in the room and you find a small sink, mirror, empty mini fridge, hair dryer and towels:
Beyond this is the room proper, including a large king size bed tucked into the end:
As you can see you get a small side table and chair as well as a narrow desk:
The view from the room was exceptional – I imagine better than the views you get from Four Seasons Trinity Square.
citizenM smart rooms
What makes citizenM pretty unique as a brand is that it has gone all-in on the smart room trend. You can control everything either from the citizenM app on your phone or from the dedicated iPad Mini in the room.
This is great fun – you can change the colour of the light in the shower, for example, or the intensity of lights throughout the room.
You can also lower and raise the black out blind or net curtain.
Even better, the room also comes with a wide range of films you can watch for free on the TV, airplane-style:
I was genuinely impressed with the range on offer, which included lots of blockbusters from the past few years such as 1917, a variety of Marvel, Disney, DC etc. I ended up watching Booksmart, which was very entertaining.
(You may also notice the ‘Adult’ tab in the image above. I’ll let you work out what this is – suffice to say there are some hilariously entertaining titles in that section ….)
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CloudM rooftop bar
On the 7th floor of the hotel you’ll also find the cloudM rooftop bar. This is split into two levels, a main and a mezzanine, and again offers a variety of spaces or open-plan rooms depending on what you prefer.
and
There is also a large balcony with exceptional views across to the Tower of London, Tower Bridge and even the Shard:
…. which I would have made better use of had London not experienced a deluge.
You can order drinks and small bites from the app or via the staff who are milling about. I tried the bao small bits:
…. as well as meatballs:
If you want a ‘proper’ meal then you have to head down to canteenM in the lobby. A number of dishes are available including Thai Red Curry, Thai Prawn Noodles and Pasta al Forno:
These are priced between £13 and £18. Although you do get big portions they are effectively more like microwave ready meals than a freshly prepared restaurant meal, which makes them a little pricey.
Breakfast at citizenM
Breakfast at citizenM Tower of London is £12.50 per person. You get a tray with a few items such as a selection of breads and pastries, marmalade/jam etc which you can then top up from items at canteenM:
The only cooked item available is a little egg-bacon-omelette thing or the veggie alternative:
This was my tray once I’d had a snoop round all the options:
The breakfast clearly isn’t a hotel buffet to shout home about but it does the job and is quick and easy if you’re in a rush and don’t want to spend the morning at a local cafe.
Conclusion
I was very impressed with what I saw at the citizenM Tower of London. Having now stayed at both Moxy and citizenM hotels I can confidently say that citizenM is slightly better.
I was very impressed with the smart room features as well as the selection of films you can watch on demand for free. Whilst the room is stripped down to the bare minimum when it comes to amenities – no tea or coffee for example – it delivers all the essentials very well.
The cloudM rooftop bar also offers another reason to stay here and a great place to enjoy a London sunset (weather permitting!) Whilst the food won’t be winning any awards, you have plenty of options in the area or just a short walk across the river in the More London or Butler’s Wharf areas, including an Ivy Brasserie. St Katherine Docks is also just seconds away, with its range of dockside bars and restaurants.
Rooms are available from £84 if you are a mycitizenM member, which nets you a 10% discount across all bookings. You can book here.
Thanks to the citizenM team for arranging my stay.
Hotel offers update – January 2023:
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