What is connected beauty?If there is one sector in which new technologies have a place to take, it is connected beauty. High-tech is taking the lion’s share in a field that is very profitable for companies. Giants like l’Oréal have already been able to prove it.
Beauty is an area that has only known a few revolutions over the years. We are talking mainly about the composition of products, a war between organic and non-organic, but nothing that can completely change things. With new technologies, the relationship to our body and to beauty itself is completely upset. Connected objects are shaking up the world of beauty and our everyday life. Discover these new products and how they are very profitable for companies.
What is connected beauty?
Connected beauty has arrived unsurprisingly in the lives of many people. At first, it is through mobile applications that the rocker was made. For many users, this has allowed them to benefit from beauty advice very easily or to choose the best product for their skin. Of course, many brands have their own services, so there is a bias that can be dangerous.
Connected beauty, however, did not stop there. We now also find products with very different profiles, the toothbrush, the connected mirror or the smart beauty mask. It’s very simple, with time the areas of the world of beauty who have not been entitled to their high-tech dose have gradually become almost non-existent.
The beauty daily 2.0
It is very easy to get a fully connected course in the bathroom, provided of course to put the price. Unsurprisingly, women are the most targeted by this sector, especially with regard to make-up. The beauty tutorials on YouTube are gradually being replaced by more personalized, more interactive approaches, notably made possible by the use of augmented reality. Women can now see in real time, what could give such a product on their face, and how to then properly apply this eye contour or eye shadow.
Some companies go further, this is the case of the company Néobie which offers a connected instrument capable of making a skin analyzer. With these data, we then know how to improve the quality of the skin. As in many high-tech areas, data is the key.
CES 2019 has proven to be a must-have hub for the connected beauty world with giants like Procter & Gamble unveiling the potential of artificial intelligence in the world of connected beauty or skin care . L’Oreal has also hit hard with a sensor that measures changes in PH. The illustration, if need be, that the future of beauty is yet to be written.