Colonel Sanders of KFC invites himself in the video game Street Fighter 6

In addition to being the origin of the KFC fast food chain in 1952, Colonel Harland Sanders has since become the logo and official figure of the brand. Always eager to surf the trends, KFC has just announced that its famous colonel will make his debut among the characters of the video game Street Fighter 6.

For three decades, the excitement around the Street Fighter video game franchise has grown steadily. The last and sixth part of the series has sold more than two million copies worldwide in just one month. If the mechanics of the game remain the same, its developer Capcom has made sure to bring something new to each new edition to keep fight fans in suspense with, for example, the possibility of creating personalized characters.

This feature did not escape KFC Canada, which simply decided to create a character in the likeness of Colonel Sanders in collaboration with the Courage agency. He then sports his legendary white locks, black-rimmed glasses, a small beard but still traded his apron for a more suitable outfit.

Until August 31, players will be able to fight with the Colonel thanks to the code “WFFCHCV5A”. They are also invited to share their successes via social networks to try to win gift cards to spend in Canadian restaurants. An offbeat marketing initiative that allows KFC to reach a target audience by engaging with their interests.

And to continue with the shifted operations carried out by KFC, remember the Thai franchise had unveiled incense sticks scent… fried chicken.

Credit: KFC

Credit: KFC

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