FOREO is a Swedish beauty-tech brand. It focuses strictly on ultra-innovative products that put high-tech technologies at the service of beauty and daily care. It offers a very colorful, almost sparkling universe.

Its products have won several awards and are regularly cited as being among the best choices of the moment, whether for firming the face or simply for cleansing it at the end of the day.

What are the history and origin of the FOREO brand?

In 2013, amidst the bustling streets of Stockholm, a spark ignited a revolution. Filip Sedic, a visionary entrepreneur, embarked on a mission: to democratize beauty through cutting-edge technology. Frustrated by the limitations of traditional skincare tools, Sedic envisioned a future where everyone, regardless of gender or skin type, could achieve radiant, healthy skin with ease. This vision became FOREO, a brand destined to redefine the beauty industry.

The story began simply, with just Sedic and his wife, Ivana, driven by a shared desire for innovation. Ivana’s experience with harsh, bacteria-ridden brushes fueled their determination to create a better solution. Their answer? The LUNA, a silicone facial brush that gently cleansed and massaged the skin, offering superior hygiene and effectiveness. This revolutionary device, born from personal need, became the cornerstone of FOREO’s success.

From its humble two-person beginnings, FOREO experienced meteoric growth. The LUNA’s popularity skyrocketed, attracting not only beauty enthusiasts but also industry experts. Awards and accolades poured in, solidifying FOREO’s position as a pioneer in the burgeoning beauty-tech space.

But FOREO’s ambition extended far beyond a single product. Driven by Sedic’s unwavering commitment to inclusivity, the brand expanded its repertoire, offering a diverse range of devices catering to various skin concerns and needs. From the UFO smart mask for targeted treatments to the ISSA electric toothbrushes, FOREO’s portfolio reflected a dedication to holistic well-being.

Today, FOREO stands tall as a global leader in beauty technology, employing over 3,000 people across 12 cities worldwide. Its products grace shelves in more than 75 countries, a testament to its universal appeal. The name “FOREO,” derived from “FOR Every One,” perfectly embodies its philosophy of inclusivity and accessibility. Men and women of all backgrounds proudly showcase FOREO devices on their websites, showcasing the brand’s commitment to celebrating diverse beauty ideals.

But FOREO’s story is more than just numbers and success. It’s a testament to the power of a single idea, nurtured by passion and dedication. It’s a story of inclusivity, innovation, and a relentless pursuit of making beauty accessible to all.

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What are FOREO’s commitments?

FOREO isn’t just a name in skincare; it’s a movement, a community, a beacon of change. It’s a brand that goes beyond the surface, transcending the realm of beauty products to make impactful commitments that resonate with a global audience. Let’s delve into the core values that drive this innovative force:

Commitment to Change

FOREO isn’t content with the status quo. They believe in pushing boundaries, challenging conventions, and using their platform to enact positive change. This commitment manifests in various ways:

  • Revolutionizing the beauty industry: From the gentle cleansing power of the LUNA to the targeted treatments of the UFO, FOREO’s devices offer effective, accessible solutions that empower individuals to take control of their self-care routines.
  • Sustainability: Recognizing the impact of the beauty industry on the environment, FOREO prioritizes eco-friendly practices. They use recyclable materials, minimize packaging, and invest in sustainable manufacturing processes.
  • Diversity and Inclusion: FOREO celebrates the beauty in every individual, regardless of gender, age, or skin type. Their diverse product range caters to various needs and preferences, and their marketing campaigns feature a spectrum of models, breaking down stereotypical beauty norms.

Commitment to Innovation

FOREO’s commitment to change is fueled by a relentless pursuit of innovation. They invest heavily in research and development, constantly pushing the boundaries of technology to create smarter, more effective beauty devices. This dedication has resulted in a lineup of products that are not only technologically advanced but also user-friendly and aesthetically pleasing.

  • Smart technology: FOREO devices seamlessly integrate with mobile apps, offering personalized routines, data tracking, and convenient control. This tech-driven approach makes self-care more efficient and enjoyable.
  • Unmatched performance: FOREO doesn’t settle for mediocrity. Their devices are meticulously crafted to deliver exceptional results, whether it’s gentle cleansing, targeted microcurrent treatments, or professional-grade teeth whitening.
  • Trendsetters: FOREO doesn’t just follow trends; they set them. They anticipate consumer needs and develop cutting-edge solutions that redefine expectations and shape the future of the beauty industry.

Commitment to Kindness and Decency

FOREO believes in spreading kindness and fostering a positive community. This commitment shines through in their interactions with customers, employees, and partners.

  • Empowering employees: FOREO fosters a culture of collaboration, respect, and diversity within its workforce. They invest in employee well-being and create a work environment that encourages creativity and innovation.
  • Building a community: FOREO understands the power of connection. They actively engage with their customers through social media, interactive platforms, and online events, creating a space for support, inspiration, and shared experiences.
  • Giving back: FOREO recognizes their responsibility to make a positive impact on society. They actively support various charities and initiatives focused on environmental protection, healthcare, and education.

Commitment to Laughter

Life is too short to be taken too seriously. FOREO believes in the power of laughter to uplift moods, connect people, and make self-care a joyful experience.

  • Whimsical design: FOREO devices are not just functional; they are playful and fun to use. Their vibrant colors and sleek designs add a touch of joy to everyday routines.
  • Engaging content: FOREO’s social media presence is infused with humor and lightheartedness. They share funny videos, witty quotes, and relatable content that resonates with their audience.
  • Positive community: FOREO fosters a community that celebrates individuality, embraces self-expression, and encourages laughter as a form of self-love.

FOREO’s commitments are not just words on a page; they are the driving force behind their success and the foundation of their community. They inspire us to be kinder, more innovative, and more inclusive versions of ourselves. In a world that often takes itself too seriously, FOREO reminds us that beauty, self-care, and positive change can be achieved with a touch of innovation, a dash of kindness, and a whole lot of laughter.

foreo reviews

Foreo reviews


Is the FOREO brand reliable?

In the world of beauty, trust is a priceless commodity. With countless brands vying for our attention, navigating the landscape of reliability can feel like a daunting task. Enter FOREO, a brand that has carved its niche not just with innovative products, but with a commitment to quality and user satisfaction that has earned them the trust of both consumers and professionals.

A Legacy of Awards and Recognition

Mere words cannot paint a complete picture of reliability. Thankfully, FOREO’s track record speaks volumes. Their dedication to quality is reflected in a plethora of prestigious awards, including:

  • Red Dot Design Award: Recognizing exceptional design and innovation, this award signifies FOREO’s commitment to creating not just effective, but aesthetically pleasing products.
  • Elle Beauty Tech Innovation Award: Winning this industry-renowned award underscores FOREO’s ability to push boundaries and redefine the future of beauty technology.
  • Cosmopolitan Beauty Awards: Beloved by beauty editors and consumers alike, this win highlights the brand’s ability to deliver results that are both impressive and enjoyable.

These awards are not just accolades; they are testaments to the countless hours of research, development, and testing that goes into every FOREO product.

Beyond Awards: The Power of User Experience

Awards are impressive, but the true measure of reliability lies in the hands of the users. FOREO boasts a loyal following, with countless positive reviews and testimonials singing praises of their products. These reviews consistently highlight:

  • Effectiveness: Users report visible improvements in skin texture, clarity, and overall health, validating the claims made by the brand.
  • Durability: FOREO devices are built to last, with many users enjoying years of consistent performance.
  • Customer Service: The brand’s commitment to customer satisfaction is evident in their responsive and helpful customer service team.

A Commitment to Transparency and Ethics

Trust goes beyond product performance. FOREO understands the importance of transparency and ethical practices. They are:

  • Clinically Tested: Many of their products undergo rigorous clinical testing to ensure safety and efficacy.
  • Cruelty-Free: Committed to ethical practices, they never test on animals and are certified cruelty-free by PETA.
  • Sustainable Practices: Recognizing their environmental responsibility, they implement sustainable manufacturing methods and use recyclable materials.

This dedication to transparency and ethics builds deeper trust with their customers, who appreciate knowing that their purchases align with their values.

In a world where trends come and go, FOREO stands out as a brand built on a foundation of trust. Their commitment to innovation, user satisfaction, and ethical practices has earned them the respect of consumers and professionals alike. When you choose FOREO, you’re not just purchasing a beauty device; you’re investing in a brand that prioritizes quality, performance, and a positive impact on the world. Whether you’re seeking a personalized skincare routine or a technology-driven approach to self-care, know that with FOREO, you’re making a reliable choice that will illuminate your journey to a brighter, more confident you.

FOREO reviews: what do consumers think?

In the vast landscape of skincare, where choices abound and promises are plentiful, the consumer voice serves as a guiding light, illuminating the path towards products that truly deliver. Let’s delve into the collective opinion on the FOREO brand—a chorus of more than 4,000 voices echoing across Trustpilot and beyond.

With over 4,000 reviews adorning its Trustpilot profile, FOREO stands tall with an average rating of 4.6 out of 5. This isn’t just high; it’s a testament to the brand’s unwavering commitment to customer satisfaction and product excellence. Each review is a brushstroke painting a picture of reliability, efficacy, and unparalleled skincare experiences.

Within the symphony of consumer opinions, a recurring theme emerges—the responsiveness of FOREO’s customer service. Consumers praise the team for their prompt and precise responses, providing clarity and reassurance with every interaction. In a world where customer service is a rare gem, FOREO shines brightly, fostering trust and loyalty among its clientele.

Beyond mere transactions, FOREO cultivates genuine connections with its consumers. The friendly and attentive demeanor of the team resonates through consumer testimonials, creating an environment where every interaction feels like a conversation with a trusted friend. In the journey towards radiant skin, having a supportive ally like FOREO makes all the difference.

Efficiency, Attractiveness and Colorful Charm. As consumers delve into the realm of FOREO products, they encounter a trifecta of excellence—efficiency, attractiveness, and colorful charm. From the revolutionary FOREO BEAR to the myriad of skincare solutions, each product embodies the brand’s ethos of blending functionality with aesthetics. Consumers express delight in the ease of use and the visual allure of FOREO’s offerings, elevating their skincare routines to a realm of indulgence and pleasure.

Among the stars of the FOREO constellation shines the BEAR—an embodiment of technological prowess and sensory delight. Consumers marvel at its simplicity, ease of learning, and the sheer pleasure derived from its use. The BEAR isn’t just a skincare device; it’s a testament to FOREO’s commitment to innovation and user experience, transforming skincare routines into moments of indulgent bliss.

For consumers, FOREO isn’t just a brand—it’s a journey towards transformative skincare experiences. With each product, they embark on a voyage of discovery, exploring the boundaries of beauty and self-care. The collective opinion echoes a sentiment of empowerment and rejuvenation, as FOREO becomes synonymous with confidence, radiance, and the joy of self-expression.

Within the tapestry of consumer opinions, diversity reigns supreme. From glowing testimonials to heartfelt anecdotes, each voice adds a unique hue to the canvas of FOREO’s reputation. Yet, amidst this diversity, there exists a common thread—a resounding affirmation of trust, satisfaction, and loyalty towards the brand.


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What are the flagship products of the FOREO brand?

Some products are much more popular than others, especially LUNA brushes or BEAR massagers. However, it has a fairly large beauty catalog, with varied products. It is a brand that seriously competes with Oral-B, Clarisonic, Nivea or Philips products.

Foreo LUNA mini 2

Foreo LUNA mini 2

Foreo LUNA mini 2

To clean the face, we often have a whole ritual that takes a lot of time. When you have a busy schedule, this is not at all practical. This brush from the Foreo brand is then a solution that combines speed and efficiency. Unlike its big sister, the LUNA Mini, this model called LUNA Mini 2 is more advanced:

  • a 50% larger 3-zone brush
  • longer bristles for deep skin cleansing
  • improved technology.

Entirely made of silicone, therefore very soft to the touch and respecting the delicacy of the epidermis, this device offers three different pimple surfaces for tailor-made cleaning:

  • The long, fine pimples are intended for normal and sensitive skin;
  • The thick bristles at the top of the brush allow precise cleaning of the T zone for example;
  • The large pimples are suitable for oily skin.

This model features T-SonicTM technology. Concretely, it emits pulsations or vibrations which act as an exfoliant on contact with the skin. In addition, you can adjust the vibration intensity on 8 levels. Everyone can then adapt it to their skin type.

design review foreo luna mini 2

design review foreo luna mini 2

The design is another strong point of this facial brush. An intelligent Swedish design, a compact and ergonomic format… we simply love it! With its rounded look made from thick silicone, this device brings color to the bathroom. And we have the choice among 6 colors: aquamarine, midnight, fuchsia, pearl pink, sunflower yellow or mint.

Another advantage of this device: it is more hygienic than standard brushes, because its silicone is completely waterproof. This prevents the proliferation of bacteria and greatly facilitates its maintenance after each use. We actually noticed during our test that this brush is easy to use. The brand even claims that it is 35 times more hygienic than a standard brush.

The LUNA mini 2 brush is so soft that it can be used every day. For permanently clear skin, we even recommend using it morning and evening. Once fully recharged, it lasts up to 300 uses, which is huge!

Simply turn on the device and then select from the 8 intensities. The higher the intensity, the more the vibrations are felt and the more the brush increases its exfoliating action. It is the combination of this intensity and the pulsations that allow deep cleansing of the skin. And the performance is really there, we were not disappointed with our test. This Foreo model has up to 8,000 beats per minute.

After selecting the intensity via the + and – buttons, place the brush in contact with the epidermis, choosing the side suited to your skin type. If you have fragile, sensitive or normal skin, opt for the fine pimpled side. On the other hand, if you have oily skin, prefer the side with large and thick pimples.

Using the brush is done in 4 very simple steps:

  • Apply a cleansing product to your face (a facial gel or soap for example)
  • Moisten the LUNA mini 2 brush
  • Move the brush over the cheeks and T-zone (forehead, nose and chin) for 60 seconds.
  • Rinse your face with clean water.

One minute is the time you need to pamper your skin. Each pass of the brush over the skin removes impurities that clog pores as well as dead cells. A light indicator signals every 15 seconds that it is time to move to another zone. After one minute, the device turns off automatically.

Result: the skin is soft, clear and luminous. She is ready to receive the usual moisturizing care (gel, cream or other).

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Discover a revolutionary way to cleanse and pamper your skin with the FOREO LUNA 3. This innovative facial cleansing brush combines the power of T-Sonic pulsations with soft, hygienic silicone touchpoints to provide a deeply cleansing yet gentle experience that leaves skin looking radiant and refreshed.

With its unique 3-zone design, the LUNA 3 transforms the way you care for your skin. The smooth touchpoints on the front target the T-Zone, sweeping away impurities from the forehead, nose and chin with 8,000 T-Sonic pulsations per minute. The elevated touchpoints on the back gently massage the cheeks, helping to contour and define your facial structure. And the precision touchpoints in between refine the appearance of pores along the nose and target blemishes.

This smart device connects to the FOREO app via Bluetooth, allowing you to customize and monitor your cleansing routine. Choose from 16 intensities and select your perfect cleansing program. The app tracks your skin’s condition over time, offering personalized tips and notifications to help you achieve your best complexion yet.

Crafted from body-safe silicone, the LUNA 3 is ultra hygienic and quick drying. It resists bacteria buildup even with daily use, maintaining its fresh, clean sensation that keeps skin healthy. The soft touchpoints are also 35% longer and 29% more flexible than the previous model, adapting smoothly to the contours of your face.

With its ergonomic design, the LUNA 3 feels natural and comfortable to hold. Its flowing curves and smooth surfaces create a sensory experience that makes cleansing feel like an indulgent treat. The intuitive buttons allow you to easily control the intensities, modes and timer during your routine.

Choose from four on-trend color options to match your style – lavender, baby pink, light blue or white. With its sleek aesthetics and premium finish, the LUNA 3 is just as stylish on your bathroom countertop as it is beneficial for your skin.

Powered by a long -lasting battery, a single full charge gives you up to 650 uses. For your convenience, the LUNA 3 comes with a USB charging cable and a hygienic silicone charging case, so you can take your device anywhere.

Pamper and renew your complexion with the advanced FOREO LUNA 3. Its spa-like T-Sonic pulsations will leave you looking forward to cleansing your skin every day and night. Give yourself the gift of gorgeous, healthy skin with this innovative skincare tool.

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FOREO LUNA 4  The New Generation Cleansing Brush



The great softness of this brush is due to the fact that there is no rotating movement, only Sonic T Pulsations (a FOREO patented technology, the brush vibrates but does not rotate) and that the bristles are made of ultra soft medical silicone .

On the new LUNA 4 model the silicone is 17% softer than on previous versions. It is the softest silicone available (it reaches level 25 of flexibility on the shore scale, the maximum possible for a solid-state silicone), and it is the one recommended by dermatologists.


Cleaning (front side): with 16 intensity levels and 3 modes available (regular, gentle and deep).

The Firming Massage (rear side): with 3 modes (gentle, regular and boost). Guided by the app, you don’t need to “know” massage lines, you follow the guide. I would say it is especially useful for lymphatic drainage.

FOREO has made LUNA 4’s engine even more powerful to further increase its range.

Also note that just like on previous models you do not need to use the application for quick start. Once your preferences are configured on the app, the buttons on the back of the device allow you to launch the programs immediately.


There are always 3 models:

Orange: for normal skin
Purple: for sensitive skin
Green: for combination skin
available in mini version (for traveling).

Be careful not to choose your LUNA based on the color you like, but based on your skin type (valid on the large model, but on the mini).

To summarize, the characteristics of LUNA 4:

  • more autonomy (600 uses after each USB recharge)
  • 3 customizable cleaning modes
  • 3 adjustable massage modes
  • a more powerful engine, with a “travel safety” mode
  • the softest medical silicone available in solid state

Please note, on LUNA 4 there are no microcurrents. Besides, I recommended that – if you wanted the microcurrent device – you invest in BEAR instead.


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Foreo Bear

Foreo Bear

Foreo Bear

To prevent the signs of aging and reshape the face, anti-aging creams can help but are generally not sufficient. For real results, it is important to work the muscles in your face. For this, Foreo has developed its Bear Mini, a micro-current facial treatment. I tested it and I’ll tell you everything!

The skin of the face is particularly exposed to external aggressions. As time passes, it tends to wrinkle and loosen. It wrinkles and lacks firmness and elasticity. This is then felt at the level of the oval of the face. To smooth wrinkles and fine lines but also to reshape the contours of your face, anti-aging creams are a good start. However, although they are essential for well-nourished and hydrated skin, they are not sufficient.

In order to truly plump up the face and smooth wrinkles, it is essential to practice self-massage and use facial gymnastics to strengthen it and thus tighten the skin. For better results, the Foreo brand offers its Bear and Bear mini devices, microcurrent treatments to improve the appearance of the facial contour and reduce the signs of aging.

The Foreo Bear mini is described by the brand as the perfect introduction to microcurrent facial treatments. It is the very first medical microcurrent device, approved by the FDA and equipped with an Anti-ShockTM System. Thanks to micro-currents and T-SonicTM massage, it works the 69 muscles of your face and neck. A real sports workout without the slightest effort on your part! By stimulating and toning the muscles, the skin becomes smoother. Thus, after a week, wrinkles and fine lines begin to fade and the face regains its firmness.


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The Awards obtained by FOREO products

A page on the English-speaking site FOREO brings together all the prices received, product by product (here). Here is a small indicative selection:

2020: the BEAR massager received an award from Harper’s Bazaar magazine as best anti-aging device
2019: the LUNA mini 2 brush was voted best device for cleansing the face by VOGUE beauty magazine
2018: the brand received the Excellence in Beauty prize from Marie-Claire magazine
2016: the IRIS masseur received first prize in the eye massage category of Cosmopolitan magazine

How to contact FOREO after-sales service?

Here are the contact details to contact FOREO after-sales service:

The contact form
The telephone: 0810 84 13 70, from 8:30 a.m. to 4:30 p.m. (probably only Monday to Friday, but there are no further indications).

Where are FOREO products manufactured?
The FOREO website does not communicate at all on the subject. But if you look hard enough, it seems that the products are made in various factories in the United States, Europe, and Asia (especially Korea and China).

Our opinion on FOREO

It is with the LUNA facial cleansing brush that the FOREO brand became known throughout the West and even further afield. It seduced with a simple, colorful and effective product. These three adjectives can be applied to all the ranges of devices it puts on sale. Each time, we have access to colors full of life, the technology is truly at the service of our beauty and our hygiene and the handling is very simple. Foreo is a brand that deserves our full attention!


FOREO VS Clarisonic – What to choose?

When it comes to caring for your complexion, finding the right facial cleansing brush is crucial. Two of the top contenders in the high-performance facial brush arena are FOREO and Clarisonic. Both brands offer sophisticated brush heads equipped with state-of-the-art technologies designed to leave your skin squeaky clean, smooth, and glowing.

FOREO’s slender, futuristic facial brushes feature patented T-Sonic pulsations that provide a deep and gentle cleanse. These silicone brush heads are crafted with soft, hygienic touch points that are exceptionally gentle on delicate skin. FOREO brushes are rechargeable, with some models offering up to a staggering 650 uses per full charge. That’s over 2 years of facials! Their chic, travel-friendly designs in vibrant colors make these facial brushes a fashionable addition to your skincare regimen.

Clarisonic’s tried-and-true rotating sonic technology has made it an esteemed name in facial cleansing for years. The soft, flexible bristles thoroughly cleanse skin while providing a light massage – an invigorating experience many users delight in. Clarisonic offers a range of brush heads for different skin types, plus targeted treatments for concerns like acne, pores, or aging. The replaceable batteries ensure your Clarisonic is always ready when skin needs a pick-me-up. From classic white models to their popular holiday collections, Clarisonic adds a dose of personality to your self-care.

Budget-conscious shoppers take note: while the initial investment may be high for both devices, FOREO facial brushes are more economical over time. The durable silicone brush heads can last for years with proper care, while Clarisonic brush heads require replacing every 3 months. Do the math, and FOREO wins in the long run. However, Clarisonic fans enjoy trying the numerous brush head options available as they target various skincare goals.

When it comes to the brushing experience itself, it’s a matter of personal preference. FOREO’s T-Sonic pulsations provide a unique sensation, while Clarisonic users often enjoy the invigorating vibrations. Both properly cleanse and exfoliate skin, leaving that soft, sque aky-clean feeling everyone loves after a good facial.

Ultimately, you can’t go wrong purchasing either device. Both FOREO and Clarisonic are backed by studies proving efficacy and safety for most skin types. Both have amassed glowing testimonials and awards attesting to their quality. As elite names in facial cleansing brushes, either option makes a valuable investment in your daily skincare.

Here are a few key differences to consider when making your choice:


  • FOREO has a higher upfront cost, but doesn’t require purchasing replacement brush heads. Over a few years, FOREO becomes more affordable. Clarisonic has special promotions, but the cost of replacing brush heads must be factored in.

Brush Heads:

  • FOREO: Silicone, lasts for years when properly cleaned. Limited brush head options.
  • Clarisonic: Bristles, replace every 3 months. Many brush heads available for different skin types and concerns.


  • FOREO: Slender handle with soft silicone touchpoints, uses T-Sonic pulsations. Some models have different intensities.
  • Clarisonic: Bulkier handle, uses vibrating bristles. Different models have varying vibration intensity.


  • FOREO: Patented innovations for cleansing efficacy and hygiene. Fully waterproof. USB rechargeable battery.
  • Clarisonic: Established rotating sonic technology. Not waterproof. Uses replaceable AA batteries.

Design & Colors:

  • FOREO: Modern, minimalist look. Vibrant pops of color. Travel-friendly.
  • Clarisonic: Classic handle with interchangeable colored brush heads. Holiday collections.

Both FOREO and Clarisonic represent the gold standard for facial cleansing brushes, and the choice ultimately comes down to your budget and personal preferences around design, handle feel, and brush head options. Whichever route you choose, be assured these brushes represent a worthwhile investment for elevating your daily cleansing routine with innovative technology that delivers radiant, healthy-looking skin. Pamper yourself with one of these luxury beauty tools, and get ready to fall in love with the skin you’re in!

Hyaluronic Acid is super star molecule for anti aging & beauty

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